Search Engine Optimization and Online Business Footprinting

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6 Steps To Marketing A Business Online
1. Choosing Your Website Domain.
2. Search Engine Optimization.
3. Business Website Design.
4. Metadata and Keyword Planning.
5. Dominate HTML Markups.
6. Create A Business Blog.

Put Your Small Business on the first page of Search Engines… So naturally curiosity will kill the cat… as Search Engines to me always seemed to be an awesome cat and mouse tool… Could this really be done...?


Watch the Search Engine Optimization video below




SEO stands for Search Engine Optimization and having a website alone is not sufficient… Online Business Footprinting is the activities businesses share utilizing online Tools - Apps and Software so before you go around paying $300.00 an hour to an ‘old expert hotshot’ here is how you can tackle the SEO basics for your small business…

Your Business Domain Name
Your Domain name is most things, the be all and end of all of it all.

Avoid long domain names. Simple Domain names that encompass your business framework and the design of your business. You can opt for many different types (.com - .co.za - .biz - .info etc).

Good Hosting Costs Money – Expect to pay between R50 to R150 a month (+-1.2K (R1200.00) a year) for a reliable and good host. Also check the track record of the hosting company. You need a company that has been around as you cannot afford to lose your site(s) in the coming years. For some reason we cannot host with Google in South Africa…
(K=1000-thousand)





Learn the Basics of Web Designing

Primarily:

Menus and Articles and how they relate or function around your programme. Request access to the Back End of your website.




Also of benefit is the critically important Meta Data and Keyword inputs.


Meta Data and Keywords
Location of services - for example with Inland Finder the company wanted to tag rural areas so rural people could find and access related services at a fraction of a cost… at the same time provide a platform for small businesses and entrepreneurs to advertise cost efficiently yearly... We had to assume the cheapest mobile device utilized in this limited geographical area would search... 

*Ezakheni Steadville Accommodation*



So we tagged *Rural Areas – Business Categories – Services Offered – Population Dynamics – Maps*


It would be impossible and highly a waste had we sourced domains for farm areas so we sourced the closest sizable towns with .info domains



The result… completely satisfied clients… Inland Finder allowed ordinary individuals and businesses the opportunity to be found online and networked to millions worldwide at any given time.

 Dominate HTML Markups

Spread your Pages across all Social Networks (Facebook – Twitter – LinkedIn – Pinterest – Google+ - etc.). You could try setting up a google page for your business or understand how to get maximum benefits from your facebook business pages.

HTML Markups are the end part of your address links… Try and keep them consistent as this will help your overall SEO in the future.





“Dominate HTML Markups”



Create a Blog



A Blog is the best method to drive traffic to your business website. The earlier you start the better and always blog relative content. Do not blog out your business scope. You need to seem intelligent…

We found Blogger to be useful and simple as the platform is owned by Google... There is also Wordpress which enables more functionality...






Link your blog to your social networking and spread your pages across all social networks. Not all networks will grow at the same rate. Always prioritize growing your smallest network first.

Make use of the provided analytical data tools to assess growth and post reach. Invite friends and people of similar interest which will in turn grow into communities over time.
More SEO Videos - Live Lab SEO - Youtube

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Article by: Live Lab Staff